Using artificial intelligence for writing tasks
Automate texts with ChatGPT
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Understanding Your Text Generation Needs

Before you start using ChatGPT, it's important to know what you want. What kind of texts do you need? Do they require a certain writing style? How often do they need to be updated? Having clear answers to these questions will make the rest of the process much smoother.

Putting ChatGPT to Work

ChatGPT is a helpful tool for automating text creation. It can be adjusted to match your specific needs. Using an API, or a tool that helps different pieces of software work together, can make the process even more efficient. It helps move things along from the starting point to the finished text.

Even when you're using AI to write, it's a good idea to have a person check the texts before they're published. A “human in the loop”. This means that AI supports you with text generation, but a human is accountable for quality assurance and for precisely meeting the requirements. A “human in the loop” makes up for the flaws that AIs still have, e.g. when they give out incorrect or outdated information.

Working Together for Better Texts

Communication is key when you're creating texts with AI. If you're working with a team or with clients, it's important to keep everyone in the loop. This can help you refine the prompts you give to the AI. Getting the prompts right may take some trial and error, but leads to better results. Paying attention to details like formatting and style can make a big difference. Including everyone in the process ensures that the final product is what you wanted.

Improving Your Texts Over Time

When using ChatGPT, please note that it is an iterative process. If your texts need to be updated from time to time, you need to plan this into the process. Some types of text require monthly, weekly or even daily updates, and one way to constantly improve your texts is to check them for search engine performance. If your texts are not performing as well as you would like, you may need to make changes. Depending on the reason for the poor SEO (Search Engine Optimization) performance, this could include the following changes:

  • Improving the titles and headings of the texts
  • Adjustment of keywords based on a keyword analysis (performed by an AI or a human)
  • Customize the URL of the text
  • Customize or add suitable and original images or videos


Using ChatGPT for text generation can be a game changer for your writing needs. It involves understanding what you want, working together, and always looking for ways to improve. With a bit of patience and persistence, you can create engaging texts that meet your needs as good as possible.

As a software company, we help other companies get the most out of these approaches. Using AI for automation has already shown improvements for our customers, e.g. speeding up their writing process by the factor of 90.

Matthias Reineke
Head of Department | DKB

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