ChatGPT is a helpful tool for automating text creation. It can be adjusted to match your specific needs. Using an API, or a tool that helps different pieces of software work together, can make the process even more efficient. It helps move things along from the starting point to the finished text.

Even when you're using AI to write, it's a good idea to have a person check the texts before they're published. A “human in the loop”. This means that AI supports you with text generation, but a human is accountable for quality assurance and for precisely meeting the requirements. A “human in the loop” makes up for the flaws that AIs still have, e.g. when they give out incorrect or outdated information.

One thing to remember about using ChatGPT is that the process is constantly changing. If your texts need to be updated from time to time, you'll need to plan for this. You might need to update your texts every month, every day, or somewhere in between.A good way to keep improving your texts is by checking how well they do in search engine results. If your texts aren't doing as well as you'd like, you might need to make some changes. Depending on the reason for the poor SEO (search engine optimization) performance, this might for example be:
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• improve the title and headings of your texts
• adjust the keywords based on a keyword analysis (done by an AI or a human)
• adjust the URL of your text
• adjust or add well-fitting, original images or videos

Using ChatGPT for text generation can be a game changer for your writing needs. It involves understanding what you want, working together, and always looking for ways to improve. With a bit of patience and persistence, you can create engaging texts that meet your needs as good as possible.

As a software company, we help other companies get the most out of these approaches. Using AI for automation has already shown improvements for our customers, e.g. speeding up their writing process by the factor of 90.