A guide to copywriting with ChatGPT: Using artificial intelligence for writing tasks
If you're looking for a way to automate the creation of texts, this guide can help. We'll take you through the process of using ChatGPT, an AI tool that can create engaging texts to fit your needs.
Learn more
Understanding Your Text Generation Needs
Before you start using ChatGPT, it's important to know what you want. What kind of texts do you need? Do they require a certain writing style? How often do they need to be updated? Having clear answers to these questions will make the rest of the process much smoother.
Using ChatGPT

ChatGPT is a helpful tool for automating text creation. It can be adjusted to match your specific needs. Using an API, or a tool that helps different pieces of software work together, can make the process even more efficient. It helps move things along from the starting point to the finished text.

Even when you're using AI to write, it's a good idea to have a person check the texts before they're published. A “human in the loop”. This means that AI supports you with text generation, but a human is accountable for quality assurance and for precisely meeting the requirements. A “human in the loop” makes up for the flaws that AIs still have, e.g. when they give out incorrect or outdated information.

Working Together for Better Texts
Communication is key when you're creating texts with AI. If you're working with a team or with clients, it's important to keep everyone in the loop. This can help you refine the prompts you give to the AI. Getting the prompts right may take some trial and error, but leads to better results. Paying attention to details like formatting and style can make a big difference. Including everyone in the process ensures that the final product is what you wanted.
Improving Your Texts Over Time

One thing to remember about using ChatGPT is that the process is constantly changing. If your texts need to be updated from time to time, you'll need to plan for this. You might need to update your texts every month, every day, or somewhere in between.A good way to keep improving your texts is by checking how well they do in search engine results. If your texts aren't doing as well as you'd like, you might need to make some changes. Depending on the reason for the poor SEO (search engine optimization) performance, this might for example be:

• improve the title and headings of your texts
• adjust the keywords based on a keyword analysis (done by an AI or a human)
• adjust the URL of your text
• adjust or add well-fitting, original images or videos


Using ChatGPT for text generation can be a game changer for your writing needs. It involves understanding what you want, working together, and always looking for ways to improve. With a bit of patience and persistence, you can create engaging texts that meet your needs as good as possible.

As a software company, we help other companies get the most out of these approaches. Using AI for automation has already shown improvements for our customers, e.g. speeding up their writing process by the factor of 90.

Illustration with contact related icons
We are happy to hear from you!
Please contact us if you have any questions or comments about our case studies, our services and any other concerns.
You might also be interested in these case studies: