The starting point: dynamic data in rigid tables
The video game industry is a fast-moving field. There are regular new games, updates and promotions. All of this requires careful planning and precise evaluation based on reliable data. Ubisoft's previous process for planning and billing sales campaigns is heavily Excel-based. This allowed the digital implementation of the process to grow over the years. Because Excel is very flexible. In this way, the diverse requirements of the users were mostly covered.
However, in the long run, the implementation of the process becomes ramified. The collaboration between different users on many files, spreadsheets and macros is confusing and leads to a number of disadvantages:
• Employees spend a lot of working time manually maintaining data, e.g. entering sales data and keeping it up to date. This leads to a high expenditure of resources and is prone to errors.
• Data can quickly become inconsistent if controlling at different aggregation levels is possible by "copying together" and modifying different Excel files. This effect increases when different departments use the files.
• Excel spreadsheets make reliable, real-time integrations with external data sources (e.g. Amazon Seller Central) difficult. Delayed availability of data makes it difficult to carry out timely analyzes of the current situation and thus also target planning.
However, in the long run, the implementation of the process becomes ramified. The collaboration between different users on many files, spreadsheets and macros is confusing and leads to a number of disadvantages:
• Employees spend a lot of working time manually maintaining data, e.g. entering sales data and keeping it up to date. This leads to a high expenditure of resources and is prone to errors.
• Data can quickly become inconsistent if controlling at different aggregation levels is possible by "copying together" and modifying different Excel files. This effect increases when different departments use the files.
• Excel spreadsheets make reliable, real-time integrations with external data sources (e.g. Amazon Seller Central) difficult. Delayed availability of data makes it difficult to carry out timely analyzes of the current situation and thus also target planning.